Demerits of Internet:
There are still a lot of people who see the Internet as a promoter of
immorality with all the pornographic materials. Let us ask ourselves.
Is that all that there is in the Internet? Once asked a student from a
rural area in my class if they had Internet connection in their house.
The reply was his father would not allow due to the usual concern,
you know what. Besides the demerit of X rated material there are
problems of hacking, using email / chat to kidnap / cheat a person on
the other side has also be seen.
Merits of Internet:
The Internet offers various useful tools for communication, among
which we might mention electronic mail, the World Wide Web, newsgroups,
remote access, file transfer and text-based and voiced-based chat. The
net has become the most important e-mail system in the world because it
connects so many people worldwide, creating a productivity gain.
Organizations use it to facilitate communication between employees
and offices, and to communicate with customers and suppliers. Friends
and family use e- mail in replacement to snail mail, due to its speed
and flexibility.
Usenet Newsgroups or Forums are worldwide discussion groups in which
people share information and ideas on defined topics of different
ranges. Telnet is yet another communication function of the Internet.
It allows someone to be on one computer system while doing work on
another. Information retrieval is the second basic Internet function.
Many use of the Internet to locate and download some of the free,
quality computer software that has been made available by developers on
computers all over the world.
File transfer protocol (FTP) is used to access a remote computer and
retrieve files from it. FTP is a quick and easy method if you know the
remote computer site where the file is stored.
Once a file has been located, FTP makes transfer of the file to your
own computer very easy. There are hosts of directories that have been
made accessible for FTP to search for files and businesses can use them
to locate files they require for their operations.
Like FTP, Gophers are another information retrieval tools that can be
used to access files. A gopher is a computer client tool that enables
the user to locate information stored on Internet gopher servers through
a series of easy-to-use, hierarchical menus.
Most files and digital information that are accessible through FTP
also are available through gophers. The Internet has thousands of gopher
servers" sites throughout the world. What makes gopher sites easy to
use is that each gopher site contains its own system of menus listing
subject-matter topics, local files, and other relevant gopher sites.
There are also educational resources on the Internet. They are in
various forms such as journals and database on various aspects of
knowledge. For example there are sites where one can access online
journals, or learn English.
These sites are of tremendous help to those who are doing academic
research. There are also special homepages on special topics or subjects
of interest. At the moment, not many people use the Internet for this
purpose. It is time we encourage our students to visit these educational
sites, especially the English language ones and this will go a long way
to improve their level of English.
Commerce on the Internet is already a reality. The communication
facilities which are on offer have rapidly become integrated as core
business tools. Thus most of the business functions are communicative in
nature. The emphasis to date has been on use of the Internet for
communications with customers and other companies operating on
collaborative ventures.
However, an increasing number are concentrating on transactions
between businesses and on-line sales. The Internet Mall companies offer
everything from books to flowers to travel. Trading partners can
directly communicate with each other without passing through middlemen
and inefficient multilayered procedures.
The Internet provides a public and universally available set of
technologies for these purposes. Therefore, the Internet is rapidly
becoming the technology of choice for electronic commerce because it
offers businesses an even easier way to link with other businesses and
individuals at a very low cost Handling transactions electronically can
reduce transaction costs and delivery time for some goods, especially
those that are purely digital (such as software, text Products, images,
or videos Marketing Communication is another business function of the
Internet.
As the term implies, marketing communication involves the use of
communication media to market a product, goods and services. The nature
of marketing communication at present is different from the mass
communication paradigm of old. In the present era, marketing
communication is more likely to involve expenditure on direct response
marketing than involve the mass communication paradigm of old.
With the advent of the Internet, this traditional view of
communication media has been altered. What we have now is the new many -
to - many marketing communication model defining the web or Internet.
This offers a radical departure from traditional marketing environments.
Concluding Remark:
The Internet is thus a boon for the Indian society since every
activity or function of the society is covered. However, as it is at the
moment, there are lots of benefits for businesses. It is therefore time
we educate our society, especially the youngsters what to do on the net
instead of denying them the opportunity to use it for fear of 'x' rated
materials.